Ruth Aria’s business, Curvy Beauty, offers a line of clothing designed to flatter curvy women, made from breathable natural fabrics.

Ruth started Curvy Beauty in 2018 with the goal of having a positive impact on her customers’ self-esteem: “I want to create a line of clothing that makes curvy women feel beautiful all over,” she says.

Sydney-based Ruth describes her business as one with a social conscience: “Not only for the women who wear my label, but for the people who make the clothes. I recently signed the What She Makes petition, so I intend to pay them a ‘living wage’, and I am determined to give 10% of profits to charities to further empower others. My intention is not simply to make money,” she adds. “I want to benefit others by working within an ethical framework.”

Running Curvy Beauty means Ruth gets to do what she loves, something which offers her meaning and personal fulfillment knowing she’s doing good in the world. At present Ruth’s a sole trader but looks forward to expanding and working with others in the future.

Curvy Beauty will offer its clothing range online and at selected retailers.

The community element of Sister Tribe is important to Ruth. “I believe that we all need encouragement, support and mentoring,” she says. Everyone needs connection, we can’t operate in isolation.”