Sister Pitch 2024 was an incredible success! We are thrilled to announce that, together, we have far exceeded our goal of $1M in support, thanks to the combined efforts of everyone involved.
We are so proud of our twelve brilliant Sisters who pitched their businesses with grit and grace. Each of them embodies the future of women’s economic participation, inclusive entrepreneurship in Australia, and the positive ripple of change they are creating. As our Founder & CEO, Mandy Richards, said, “business has the power to change the world.”
We also celebrate the enthusiasm of our guests who were eager to Back Her Brilliance! With brands like Afterpay, Meta, MECCA Brands, THE ICONIC, Bunnings, and American Express pledging their support, we’ve achieved our goal of connecting established big businesses with emerging, women-led micro businesses for a two-way exchange of value. We can’t wait to see the incredible partnerships that will flourish!
A huge thank you to the dentsu team for their generous support, Lisa Keenan for her insightful and caring role as MC, and to Nicky Sparshott GAICD and Radek Sali for their leadership and inspiring words during our Q&A session.
HOW TO get involved & INVEST IN SISTERS
Sister Pitch is all about challenging systemic, structural barriers to women’s economic security and advancing gender equality in Australia. The “secret sauce” in Global Sisters’ Sister Pitch is bringing the resources, expertise and connections from leading Australian companies to the table. And when everyone is at the table, magic happens. If you haven’t had a chance to make a pledge yet, it’s not too late! Join us in backing these inspiring women today by clicking here and making a pledge.
Ginan Tabbouch
GTAB
Ginan is a multidisciplinary artist and the founder of GTAB PARFUM, a pioneering designer perfume house specialising in frequency healing. Her journey from a challenging childhood in Western Sydney to becoming a trailblazing entrepreneur is as inspiring as the fragrances she creates.
Ginan has secured support in brand development, industry expert coaching, and collaborations with wellness-focused brands and retail partners, alongside assistance with website development and production funding. She received $15,000 to launch her range.
Find out more about Ginan here.
Madhuri Soni
Soni Health
Soni Health is Australia’s first pharmacist-formulated bioactive blends designed to support and empower busy women.
Madhuri secured $25,000 to support the R&D of two new supplements and to achieve TGA certification. She also has several introductions to stockists and secured strategy and creative support to elevate her brand identity.
Find out more about Madhuri here.
Fiona harrison
chocolate on purpose
Chocolate On Purpose is a 100% Indigenous Australian owned business that combines couverture chocolate with Australian native botanicals to create their “Bush Food Chocolate” range.
Fiona secured support for her brand refresh and has introductions to collaborate with two premium chocolate brands. She also secured $15,000 funding for new packaging.
Find out more about Fiona here.
Nina Deng
Phorus Beauty
Nina founded Phorus, a skincare brand focused on scientifically backed solutions for hyperpigmentation.
She secured $10,000 from dentsu to support her SEO strategy and gained Sandy Mellis of DBG Health as a strategic advisor to help her secure a large retailer. Nina will also connenct with various beauty retailers.
Find out more about Nina here.
Macarla Church
Basera
Macarla collaborates with artisan groups in over 20 developing countries, importing unique and ethically made homewares that preserve traditional crafts. Her motivation for starting the business was to create an ethical platform for showcasing artisan crafts.
Macarla has secured several major stockist introductions and received support in business strategy, marketing, and sales. She’s also received $11,000.
Find out more about Macarla here.
Tania Walker
lpo locum
Tania Walker, founder of a platform connecting licensed post offices (LPOs) with trained staff for short-term recruitment solutions, has secured funding to finalise her LPO Locum platform.
Her national marketing campaign includes a prize holiday giveaway supported by Radek Sali and additional assistance to onboard the two-sided marketplace. Tania received $11,000.
Find out more about Tania here.
Kim Hutchinson
what unites
Kim founded What Unites to help neurodivergent individuals unmask their brilliance through coaching and peer support, inspired by her own journey of discovering her neurodivergent identity and receiving an autism diagnosis as an adult.
Kim received support to launch a national awareness campaign, corporate engagements & paid speaker opportunities. She also received $11,000.
Find out more about Kim here.
catie fry
clovendoe distilling co.
Catie, Founder and Head Distiller, launched Australia’s first NoLo distillery, specialising in low and non-alcoholic spirits. She sought support to partner with a leading Australian distributor to expand her market reach, and has received strong commitments to secure the right distribution.
Catie also secured $15,000 funding for Halal export certification and a trade mission to Malaysia. With multiple connections, she is exploring additional sales channels to further grow her business.
Find out more about Catie here.
Angie poller
Remedii
Angie founded Remedii, inspired by her journey with Complex Regional Pain Syndrome (CRPS).
She developed a sustainable range of wearable hot/cold packs to provide relief from chronic pain and injuries, suitable for all ages. Angie secured a national distribution deal and a conversation is underway with a women’s national sporting code regarding a collaboration. Angie also received support in strategic planning and $11,000.
Find out more about Angie here.
Cyana Duong
Camie Fleur
Camie Fleur is a brand dedicated to maintaining the beauty of flowers, offering a sustainable alternative to fresh blooms while significantly reducing floral waste. The brand specialises in creating everlasting floral gifts and stunning decor for weddings and events.
Cyana received invaluable support for her rebrand, visual identity, and website relaunch. Additionally, she secured introductions to several stockists, including the powerhouse Bunnings, and established corporate connections with prominent companies such as KPMG and Jack Morton. Cyana also received $11,000.
Find out more about Cyana here.
Corina muir
amber days
Corina, a proud Yorta Yorta and Boonwurrung woman, is the founder of Amber Days, an ethical ‘mum and child’ fashion label. Her collections feature original fabrics designed in collaboration with Aboriginal artists.
At Sister Pitch, she secured over $16,500 for the initial production of her new range, along with photography, PR, and media support for her November 2024 launch in Byron Bay. She has also established several stockist collaborations.
Ira Puspita
Kayu&Co.
Ira of Kayu & Co. is on a mission to help remote Indonesian artisan communities preserve their cultural heritage and nature through handcrafted natural products. Her vision is to uplift these artisans while expanding retail, sales, and collaboration opportunities.
Ira successfully pitched for support, including a lifestyle shoot in Indonesia, which was proudly committed to by dentsu. She is also in promising discussions with leading Australian brands regarding stockist and distribution deals and received $11,000 to attend a US tradeshow.
Find out more about Ira here.
Watch this video from our first sister pitch in 2018 – where it all started!
About Global Sisters
At Global Sisters, we’re dedicated to removing barriers to women’s economic security. We provide women with the opportunity to generate income flexibly, irrespective of their circumstances, so they can own their economic future.
As a national not-for-profit, we’ve supported over 6000 Australian women, providing a life cycle of comprehensive, flexible and accessible micro business support. However, our mission goes beyond immediate income generation for women; we help them leverage that income for long term economic security via self-employment. Through our free business support programs and systems change interventions, we’re dedicated to making women’s economic security a tangible reality in Australia.
Are you a woman looking to start a business? Become a Sister now! Find out more here