Tasmyn Roach, from Ōtorohanga New Zealand, is the founder of Awhi Company.

With both Māori and Pākehā heritage, Tasmyn’s business is about wrapping babies in their culture from birth.

Awhi Company was born from her love of making baby blankets for close friends. ‘Awhi’ is a Māori word that means to nurture, cherish and cuddle. Each blanket, wrap and throw features Māori designs.

Joining Global Sisters and pitching to VISA, she says, is an opportunity to show other young people what they are capable of.

“It’s not about me anymore. We can step into these spaces confidently,” she says. “We can use these opportunities to grow, learn and create strong connections with others.”

She has just opened her first physical store in Tauranga Moana, building on the success of online sales. The space allows Tasmyn, who has a baby of her own, to connect with the community and other mothers.

Shop Tasmyn’s products here
Follow Tasmyn on Instagram here